As more and more businesses move into the digital sphere it has become more important than ever to hire the right people to boost your business. When you decide to launch a website for your business you’ll be faced with a whole new world of marketing. The best way to get ahead of the competition is to make sure that you have the right people on your side.
The right company will start off by optimizing your SEO to your specific business. SEO or Search Engine Optimization is the key to business success in the digital age. This is because it won’t let you down. Understanding exactly why your business needs SEO is just as important as making sure it is done right. Here are a few reasons why you need SEO for your online business: Mike Thomas, a London based seo consultant explains more;
Results that actually last
Your online marketing should be divided into short and long term strategies. In the short term, you’ll make use of paid search results through platforms such as AdWords. Your long term strategies will include SEO. The benefits of successful SEO are long-lasting and this means that your business will reap the rewards long after you paid a company to help you.
While the results will not be immediately visible the results of successful SEO will last for years. Getting your business on the front of the Search Engine Results Page or SERP can take up to 14 months through organic SEO, but once it is there, you’ll find it hard to get it off. The fact is that businesses on the first SERP receive far more attention than those on page 4 or 5. Think about it, when was the last time you clicked to the second page on Google?
The Return On Investment or ROI of a business with top class SEO is unimaginable. According to recent studies, 45% of all revenue online is generated through organic traffic. Organic traffic can only be reached through SEO. It is important to note that your business should set aside a budget for around 18 months of SEO but this budget will see an increase of anything from 15 to 30% in organic online sales. According to another study, 67% of smartphone users are more likely to click SEO generated links than paid advertising links.
Paid-for online search strategies online can be very expensive. Companies can end up spending their entire yearly marketing budget in paid-for searches in less than six months. Through SEO, you are paying a larger amount upfront and less during the remainder of the year rather than month to month plans which could easily double in expenditure. Paid searches are also available for only the time they are online. SEO and SEO generated content, on the other hand, will be online forever and for everyone to see. While you are paying for 18 months of SEO on your site, you’ll still be seeing the results 10 years from now.