Many businesses use email marketing as their primary promotional tool. There are several reasons for it. First, it eliminates intermediaries and gives you a chance to reach your customers directly. Second, the ability to send bulk emails at the click of a single button saves time. Third, it is cost-saving as compared to other traditional methods and online marketing techniques. For these reasons and many more, email marketing is a great way to increase exposure for your business.
An excellent and well-organized email list is the backbone of any email marketing campaign. List building is the process of creating a database containing email addresses of potential customers. There are different ways in which a business can obtain addresses. It includes website registrations, newsletter subscriptions or feedback forms. Social media channels are another medium through which one can build lists.
Easy and Quick Ways to Build Targeted Lists
Creativity is the only way in which you can convert your strategies into “lead generating magnets.”
Make it Easy to Register
Many website visitors choose to sign up but are deterred by the lengthy registration process. In the bargain, you miss a chance of obtaining valuable contact information. A suggestion is to keep the signup process short; one that won’t take more than a minute. You can do this by asking only for the necessary details. Also, place the registration button in a place that’s easily visible to all.
The best way to engage the attention of your prospective clients is by offering a freebie or an incentive for every successful signup. This freebie should offer value to your subscribers. It could be a newsletter, a free report, a contest, discount or a few bonus points that they can use as they navigate your website. The type of incentive you should offer depends largely on the nature of your business. You should make it clear that when requesting a freebie, the customer agrees to sign up for your mailing lists.
The intrusion of privacy is one reason why people hesitate in providing private contact information. You can build confidence in your prospective clients by guaranteeing to protect their privacy. Let them know that you will never share private information out. Also, it will help if you inform them of how you intend to use their information for the promotion of your business.
Should you buy Email Lists?
No. As an easy way out many choose to buy email lists compiled by brokers. It does save time and money, but it is as useless as having no email addresses at all. If you want to make your marketing campaign successful, you should not bombard your clients with unnecessary emails. You should let them opt-in to receive promotional messages and discount information. Sending out emails to persons who have not agreed to receive them is one of the reasons why most promotional messages get marked as spam.
List building is not a process that is completed overnight; it continues. With time, you might earn a few more subscribers; you might also receive a few unsubscribe requests. However, if you follow these tips consistently, you will be able to build a high-converting email list.