After the EU Cookie Directive came into law last May, research by TRUSTe reports that 63% of UK websites have complied with the legislation. The EU Cookie Directive also called the e-Privacy Directive, requires UK sites by law to ask for users’ consent to record information, in the form of ‘cookies,’ about them and their […]
Most of the static content found in different online platforms have no interest in target customers in its design. As a result, such a site will have no positive impact on your sales. Under these circumstances, you need to include adaptive content in your marketing. But what is adaptive content? And why should you adopt […]
In the technological revolution, a new form of marketing has emerged, and this new form of marketing is something that is unique and different. To know, as well as, learn what inbound marketing is all about in essence. One does need to fully understand what outbound marketing is all about. What is outbound marketing? Outbound […]
Learn creative and innovative ways to attract readers and convert them to customers using business blogging as part of an online advertising campaign. Business blogging is a good way to promote products and increase brand awareness. Rather than replacing the corporate website with a business blog, incorporate the blog into the company’s web presence. Try […]
As more and more businesses move into the digital sphere it has become more important than ever to hire the right people to boost your business. When you decide to launch a website for your business you’ll be faced with a whole new world of marketing. The best way to get ahead of the competition […]
There are lots of hints and tips out there these days that will explain digital marketing and how it works. But what about whyit works? It’s all well and good someone explaining that great SEO and a consistent social presence, among other things, is how digital marketing ticks along, but what is it about marketing […]
Linking building is a well-used term for those conversant with search engine optimization or SEO. It represents the connecting of external links to your website, like this link here to a company website. The hyperlinked text is a different colour, and if you click on it, you will be taken to the website. the main […]
Your target customers receive dozens of emails on a daily basis from your competitors among other sources. You, therefore, must come out outstanding by creating attention-grabbing emails. Sending high-quality emails is the sure way to increase your conversion rates, improve deliverability and at the same time see your ROI jump to the roof. But if […]
The world of the internet and technology has intertwined with our lives to shorten the time gap in the sharing of information, data, news or even life-saving inventions for that matter. What happens in the east is known to the west or visa-versa in a matter of seconds. People are sharing information and reaching out […]
Content management system (CMS) is becoming one of the crucial aspects of all online businesses. You need to manage your marketing content perfectly for you to get higher customer interactions and engagement. CMS helps in managing and designing your website as well as increasing engagements to your site visitors. The world is turning to be […]