• Website Design
• E-commerce Web Design
• Web Copy
• CRM Integration
• Blog Writing
• Landing Pages
• Video Content
• Lead Nurturing
• Value add content
• Email Templates
• Social Media
• Call to Action Graphics
• SEO

Targeted email campaigns can deliver great results

Email is a critical element of your inbound marketing mix. However many businesses are seeing poorer returns from email marketing.  At Brightfire we can help you increase the effectiveness of your email marketing. For example on our of clients achieved a 55% open rate for a new product launch by using a highly targeted opted in list compared to the marketing average of just 20%.

Sending email campaigns to untargeted bought-in lists with poorly conceived campaigns ideas all contribute to poor response rates and potential damage to your company's reputation.

Email campaigns are going to be most successful where you can target emails to an opted in list. That's where inbound marketing can help building a relationship with you audience over time. Your audience is then more likely to be receptive to an email as they are already 'in tune' with the quality of the content and the consistency of message from you business and increase the effectiveness of your campaigns.

Setting achievable marketing goals are also important. Industry statistics tell us that 80% of emails will remain unopened, although many more users may read the email title.

Common goals are

• Increase website traffic.
• building brand awareness.
• increasing sales revenue. (this needs to be tied closely with a landing page strategy )