CRM Integration
Do you track online sales leads through the sales cycle so you
can determine how much revenue a particular campaign has
generated?
Do you run nurturing campaigns for leads that are
not "sales ready"?
For many businesses closing the loop between marketing and sales
can appear complex and potentially involve costly infrastructure
changes, with a lack of understanding of the potential ROI to be
gained from such an exercise.
What does 'closing the loop' mean?
Quite simply it means implementing a (automated) process that
allows you to perform in-depth analysis of the success of your
campaigns where lead generation is connected to the final sales
outcome. In this way you can accurately calculate the ROI of your
marketing campaigns.
Through lead tracking and lead nurturing you build highly
effective and targeted campaigns based on rich historic data held
about each prospect.
What are the benefits?
- Sales leads are captured by marketing software and automatically passed to your CRM system
- Leads are qualified and scored and passed to lead nurturing campaign.
- Historic information allows precise campaign targeting and identification of 'sales ready' leads
- Leads that are not yet sales ready can be fed into nurturing campaigns.
- Campaigns can be analysed by the number and visits to leads, leads to customer and numbers won and lost.
- Provides ROI measurement of marketing budget and help in forecasting marketing expenditure based on quality data.
We currently support integration with the following CRM solutions:
- Salesforce
- SugarCRM
- 37Signals Highrise
- Zoho CRM
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Coming soon
- Sage CRM
Other APIs is can be written on request.
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