• Online lead generation
• Content marketing
• Marketing automation
• Analytics

Inbound marketing is marketing focused on getting found by your customers. It is about attracting more people to your business and getting more sales leads. In comparison, outbound marketing (e.g. cold calling, trade shows, print adverts) is focused on finding customers. Technology is making these interruptive techniques much less effective.

Inbound marketing allows businesses to lower their cost per lead by up to 60%, meaning better results for less money. It focuses on three key components to attract your audience:

• High quality content
• Search engine optimisation
• Social media

By implementing an inbound marketing campaigns, Brightfire will:

• Help you get found online by more qualified visitors.
• Show you how to convert more visitors into leads.
• Give you tools to close those leads efficiently.
• Provide analytics to help make smart marketing investments.

There are three specific ways inbound marketing offers a distinct advantage over traditional outbound marketing:

• It costs less than outbound marketing.
• It offers better targeting of potential customers.
• It is an investment, not an ongoing expense.