Inbound Marketing

Inbound Marketing

Attract More Potential Customers to Your Business

Inbound marketing is marketing focused on getting found by your customers. It is about attracting more people to your business and getting more sales leads. In comparison, outbound marketing (e.g. cold calling, trade shows, print adverts) is focused on finding customers. Technology is making these interruptive techniques much less effective.

Inbound marketing allows businesses to lower their cost per lead by up to 60%, meaning better results for less money. It focuses on three key components to attract your audience:

By implementing an inbound marketing campaigns, Brightfire will:

  • Help you get found online by more qualified visitors.
  • Show you how to convert more visitors into leads.
  • Give you tools to close those leads efficiently.
  • Provide analytics to help make smart marketing investments.

There are three specific ways inbound marketing offers a distinct advantage over traditional outbound marketing:

  • It costs less than outbound marketing.
  • It offers better targeting of potential customers.
  • It is an investment, not an ongoing expense.

We are Brightfire

Brightfire is an inbound marketing and online lead generation company. We do B2B technology marketing. Clear and simple. We tell your story in a way that your market will understand and in a way that will drive engagement and conversion.

We help your technology company position for growth, integrate your marketing activity across online search, social media and content marketing to meet your targets. And we turn your website into a marketing hub. Why? Because the way customers, engage and buy has changed. The user journey starts online and we help you respond to those fundamental changes in buying behaviour.


22 Grays Inn Road

T:  0845 034 7330
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Turnberry House
175 West George Street
G2 6LB

T: 0845 0347330
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