60% of CIOs Think Tech Marketing Is Arrogant – 3 Tips To Stay Grounded

by developer on 11th May 2015

Setting yourself up for a fall is so easy in content marketing. Thought leadership, tips, product benefits, advice and industry opinions are some of the ways tech marketers try to add value and help their audiences – though unfortunately this expert advice can sometimes be construed as arrogance.

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B2B sales: How To Hear An Opportunity Before It Knocks

by developer on 1st May 2015

If you sell to businesses, then you’ll know that golden opportunities are hard to find. It’s more a case of making many consultative calls, rather than the phone ringing off the hook. When they do present themselves, you’ve got to make sure you know about them, and call, before any of your competitors do –

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Do wearable devices have a place in B2B marketing?

by Roberta Main-Millar on 27th April 2015

With the launch of the new Microsoft Band and Apple Watch, along with Android Wear adding more features, the wearables market has really started to hot up. The massive investment tech giants are making in these devices means they’ll be an almost definite success with consumers, but could they also have a business use?

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Social Media Sharing: Do IT Directors Actually Do It?

by Steev Glover on 15th April 2015

What’s the first thing you do after hitting ‘publish’ on your blog? Wait. Don’t answer. Instead, let’s think about what you want to happen next. You want your company’s core audience to read it, so you start sharing it on social media. But will they actually read and share it?

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41% Of CIOs Say B2B Marketing Is Too Generic – How To Find Your Focus

by Pete Hendrick on 14th April 2015

B2B marketers look away now please. 41% of CIOs listed ‘generic content’ as their number one frustration with vendor content, according to Tech Heads. It’s hard to swallow for diligent business bloggers who spend hours trying to come up with new ways to stand out in the crowded content marketing space. I’ve put together a

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CIO Friendly Content: How To Write The Right Amount

by developer on 9th April 2015

Is it too much, too little, or about right? Knowing just how much to write for your audience is tricky, especially when a host of competitors are vying for their attention. Research shows that CIOs are consuming more content than ever, so you need to know how to optimise your writing to suit their needs.

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Growth Hacking: History and Success Stories

by Matthew Marley on 22nd January 2015

The origins of growth hacking? The term “Growth Hacker” was first coined back in 2010 when it featured in a blog post by Sean Ellis, the founder and CEO of Qualaroo and Silicon Valley start-up investor. Whilst it may be a relatively new term increasingly used by technology marketers many of the tactics used in

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How to Create Interesting and Valuable Blogs

by Lynne Murray on 16th January 2015

You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide you with instant results, can be daunting. This can mean falling behind on what is an essential task –

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5 Tools B2B Marketers Should Be Using in 2015

by Jamie Cook on 14th January 2015

Keeping up-to-date with the latest marketing tools and best practices can be exhausting. For some marketers this can feel like an almost impossible task! Choosing the right tools can take your b2b tech marketing to a different level. Being able to scale, automate and speed-up many activities is key, but there are so many tools

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