Some smaller but still interesting Hubspot enhancements

by Niall Kennedy on 18th September 2014

Easy to use content calendar If you are truly embracing content marketing then you will be undertaking a lot of publishing, across your website, blog, emails and social platforms. Traditionally, we have seen content calendars housed on Excel spreadsheets, with no link to the publishing platform. Hubspot’s new content calendar brings all of these elements

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Hubspot workflows now with branching logic

by Niall Kennedy on 18th September 2014

Take a look at Hubspot’s enhancement forum and you’ll see that many many customers have requested some sort of conditional logic be available in workflows. The sort of functionality that takes workflows from one dimension to two dimensions by allowing one path of the workflow to start if activity x happens (i.e. clicks a link

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Who to hire to accelerate sales

by Johnny Mone on 18th September 2014

I am in Boston listening to Brian Halligan’s keynote at Inbound14 and he is explaining three things: His new perspective on sales The people you need for it The platform that will speed things up

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Why has HubSpot launched a new CRM and Sales Tools?

by Johnny Mone on 17th September 2014

‘Welcome to the age of the customer in which empowered business buyers have more control over the purchase process than ever before’. I wish I had said that but it was in fact Peter O’Neill from Forrester in his June report ‘Valuable Message Development for B2B marketing in the context of sales enablement’. Fundamentally HubSpot’s

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Hubspot Email tool enhancements to make your emails more effective!

by Niall Kennedy on 17th September 2014

Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients. That’s why we are delighted that Hubspot have launched a number of enhancements to their email

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Offer personalised content to anonymous visitors to your Hubspot pages!

by Niall Kennedy on 17th September 2014

The benefits of personalised content are well documented, and if visitors have an experience that appears personal to them, they are much more likely to take the action that the website owner wants. To a large extent, this functionality has been limited to visitors that have already interacted with the site and whose details are

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Designing web sites for all devices

by Simon Mone on 16th September 2014

The web is now mobile. As of May 2014, 25% of global web traffic was mobile (according to Kerrigan Marketing Associates). Web site owners can no longer rely on one web site look and feel for all users. Web sites must now be designed and built with multiple device types in mind otherwise you are

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Content Marketing Trends for B2B Technology Companies in North America 2014

by Richard Taylor on 16th September 2014

I came across this recent piece of research commissioned by Joe Pulizzi founder of the influential Content Marketing Institute. I’m always interested in trends in North America as it often signals what we can expect here in the UK and Europe in the not too distant future. If we can understand what might be going

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Repositioning Your Marketing In IT Services Companies

by Jamie Cook on 30th July 2014

So you’re an IT services company, and you have a great relationship with your vendor. You’re on the front lines hooking in customers with your vendor’s great technology offering. You’ve never really needed to market yourselves strongly outwith this great offering, as your vendor has always gone through you. But suddenly your Vendor has now

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Social Media is Not a Place for Broadcasting

by Lynne Murray on 25th July 2014

Social Media is not a place for broadcasting. It’s a place to network, research your market, other companies, and find out about the people who make the companies and the marketplace happen. Similar to attending an exhibition or trade event, social media allows you to meet new people, form business relationships, nurture those relationships, identify

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