There is some scepticism in the B2B world about the use of video for content marketing. We have all seen the benefits of video content for B2C companies but does and can video actually work for B2B, too?
Well, we are not going to lie – adding video to your content marketing arsenal is no plain sailing but with a pinch of insight, creativity and inspiration, and, of course, spot-on implementation, it can turn it into your most valuable marketing tool.
If you engage in blogging, visualisations, or content creation in general, you must by now have seen innumerable examples of the benefits of corporate video. The digital space teems with studies and reports pointing to ever-growing video consumption in the digital space and the corresponding need for businesses to embrace this type of content production. But while the fact video is turning into a staple content type for companies is undisputed, what remains less clear – for businesses, anyway – is which platform corporate videos should be hosted on.
There are two prominent options here: YouTube (as you must have guessed!) on one hand, and bespoke branded TV channels now offered by a rising number of online video platforms, on the other. But which type of platform should B2B companies, traditionally focused on conversion, go for? (more…)
From the contrived ‘Twilebrity’ to the pompous-sounding ‘twitterati’, the internet teems with composite words, with brand new ones entering the unofficial Twitter dictionary– or shall we say ‘twictionary’- every single day.
Yet another Twitter term is about to be born into being with the premiere of a film dedicated to the microblogging phenomenon at the Oldenburgh International Film Festival tomorrow. But this time the neologism promises to leave a deep footprint on the Twitter lexicon.
Marketers are getting increasingly switched on about the value of content distribution on the web. Blogging, tweeting and Facebook updates have become an indispensable part of marketing vocab, and link sharing – the coveted road to better Google search rankings.
But ever wondered what happens to a link once you’ve pushed it out into the digital space? Exactly how long does the buzz last before it tapers off indefinitely? URL shortener website Bitly, which hosts millions of shared links, set off to find out and the study delivered some very curious results.
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