There is some scepticism in the B2B world about the use of video for content marketing. We have all seen the benefits of video content for B2C companies but does and can video actually work for B2B, too?
Well, we are not going to lie – adding video to your content marketing arsenal is no plain sailing but with a pinch of insight, creativity and inspiration, and, of course, spot-on implementation, it can turn it into your most valuable marketing tool.
If you engage in blogging, visualisations, or content creation in general, you must by now have seen innumerable examples of the benefits of corporate video. The digital space teems with studies and reports pointing to ever-growing video consumption in the digital space and the corresponding need for businesses to embrace this type of content production. But while the fact video is turning into a staple content type for companies is undisputed, what remains less clear – for businesses, anyway – is which platform corporate videos should be hosted on.
There are two prominent options here: YouTube (as you must have guessed!) on one hand, and bespoke branded TV channels now offered by a rising number of online video platforms, on the other. But which type of platform should B2B companies, traditionally focused on conversion, go for? (more…)