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Tag Archives: social media strategy


The History of Social Media

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There’s nothing new under the sun?

There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.

This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+. (more…)

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What does the new Twitter page design mean for your business?

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Last week Twitter threw down the gauntlet to businesses. In what it announced was a move toward making users’ presence “more meaningful” it started rolling out some major design changes to profile pages.

The aesthetic update, which allows users to customise their Twitter profiles by adding a header banner to the existing profile picture and background, offers an opportunity for more visible branding. But there are fears that too much visual branding can have a potentially adverse effect on businesses’ social presence if they fail to get it right, and goes against the grain of the existing Twitter user experience. (more…)

Social Media: UK Law Firms Lag Behind

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Just months ago the Law Society of Scotland published its social media guidelines for the legal profession. As we wrote at the time, the document missed the opportunity to outline the advantages for the legal sector if firms align their use of social media to their business objectives. Now new evidence has emerged pointing to law practices’ reluctant adoption of social media. (more…)

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Social Media ROI: What Matters to Marketers in Europe?

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Determining the elusive ROI of social media marketing is one of the burning issues in the business dialogue of the Web 2.0 reality, especially when social media brims with intangible benefits that cannot be directly linked to revenue.

So it should perhaps come as no surprise that European marketers struggle to identify the Key Performance Indicators that have the biggest impact on the bottom line.

Based on a pan-European survey about prevalent social media marketing practices it conducted in the spring of 2012, Neolane concludes that, while social ROI is a decisive target for the overwhelming majority of marketers (69%), measuring it remains a common challenge. (more…)

Is Instagram the Next Big Thing for Businesses?

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When Instagram was first launched in October 2010, it was seen as yet another photography app for teenage hipsters. Since then, Instagram has acquired more than 30 million users and is on course to reach 100 million users by October 2012.

In comparison, it took four years for social networking giant Facebook, which recently bought Instagram for $1 billion, to reach the same number of users. For some, that is an indication of just how big Instagram is becoming. But how can businesses benefit from this fast-growing app? (more…)

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B2B Social Marketing Universe: How to Move at the Speed of Light

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Who doesn’t like a bit of space imagery? Especially when related to something as unfathomable as the social media sphere, metaphors such as “solar system” and “asteroid fields” feel just right, and Marketo knew that quite well while they were designing this clever B2B infographic. (more…)

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Is your social media campaign on track? [Infographic]

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The online space brims with pieces on how to make the best use of different social media channels but there have been few good attempts at presenting social media best practices visually. This infographic by Return on Digital hits the nail on the head. Going into the nitty-gritty of the main social channels, Facebook, Twitter and LinkedIn, it dishes out advice about how SMEs can ‘stay on track’ in social media and increase brand engagement. (more…)

How to determine the elusive ROI of social media [infographic]

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While business social media engagement was all the hype in the first few years following the advent of Facebook and the subsequent like, now the big digital marketing debate is centred around the monetary value of social media – something that is admittedly tricky to measure in absolute terms. As we asked in a previous blog post, exactly how do retweets translate into clients and how do you determine the direct impact of social media on the bottom line? (more…)

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Google+ vs. Facebook: The Battle of the Social Heavyweights [INFOGRAPHIC]

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Since its launch about a year ago, Google+ has amassed a user base of 170 million, which makes it the fastest growing social network. But can Google’s social media contender rival Facebook, which is on its way to hitting the 1 billion user mark? And should businesses bother? (more…)

B2B Marketers and Social Media: What’s the Score? [INFOGRAPHIC]

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Social media has been the bone of contention in B2B marketing for some time. We all agree that it is important to engage our target audiences, and yet, industry reports have indicated that we are not getting it quite right when it comes to the bottom line. Add to that the challenge of measuring the ROI of social media, and you’ll understand why the majority of B2B marketers tread carefully through, rather than dive headfirst into, social media waters.

But a recent study by Social Media Examiner paints a much rosier picture of the state of social media marketing, indicating that B2B marketers are now starting to reap some excellent results, even outstripping businesses in B2C. Check out the key findings of the report, nicely laid out in this infographic by Marketo and ColumnFive. It looks like social media marketing isn’t a lost cause after all! (more…)

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Mark ConnollyJohnny MoneLynne MurrayColin SummersGraeme Stoddart