LinkedIn groups are a great way to meet new contacts and potential leads, and posting questions on a subject in a relevant LinkedIn group is a great way to engage with other group members.
You already have the group in common. If you both share interest in each other’s posts, then it’s likely there is value in you both engaging on a more regular basis. Certain LinkedIn members will stand out from the crowd and, if they look like they could be a good contact or a lead, then you should consider linking-in with each other to keep up-to-date with each other’s posts, both on an individual and company basis.
There’s nothing new under the sun?
There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.
This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+. (more…)
There are still business leaders out there who believe in the following methodology
Who doesn’t like a bit of space imagery? Especially when related to something as unfathomable as the social media sphere, metaphors such as “solar system” and “asteroid fields” feel just right, and Marketo knew that quite well while they were designing this clever B2B infographic. (more…)
They may be apprehensive about embracing social media today, but CEOs believe it will become one of the top ways to engage clients and customers in the next five years, according to IBM’s 2012 Global CEO study.
The survey, which is based on interviews with more than 1,700 CEOs in 64 countries working across 18 industries, identifies a significant shift in CEO attitudes towards both traditional and social media. It found that while CEOs consider social media the least utilised of all customer interaction methods right now, they predict that it will become the number-two way to engage customers in the years to come.
A mere 16% of the respondents are currently in favour of using social media, however, 57% expect it to become a prominent client engagement channel in the next three to five years.
In the meantime, only 15% of those who prefer the use of traditional media today (39%) expect to use newspapers and magazines in five years’ time. Overall, traditional media and telemarketing are expected to lose their effectiveness, giving way to digital channels of communication. (more…)
“Proper consideration of the business purposes and strategy for use of social media can assist in creating a plan to ensure that social media use is effective and efficient.”
This is an excerpt from “Social Media – Advice and Information for the Legal Profession” published last week by the Law Society of Scotland. It focuses on legal firms’ use of LinkedIn, Twitter and Facebook, covering areas such as the development of a social media policy, the data and legal implications, risk, and ethical and security considerations. However, the most interesting part is the missed opportunity to outline the advantages for the legal profession if they align their use of social media to their business objectives.
Law firms need to be aware of risks and pitfalls but they should also be cognisant of the change in their clients’ buying behaviour and the need to maximise the kind of online engagement enabled by social media. (more…)
Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up – 94% of businesses now blog, tweet, pin and post, according to MBA Programs who have visualised the data in this nifty infographic. (more…)
