Changing a company name can be a massive step in any organisation. A whole host of activities must be meticulously carried out to ensure all stakeholders are happy with this new identity. Something that is often overlooked when changing a company name is the implications for your digital marketing efforts.
Simply changing a website domain name can have a disastrous effect on SEO. This can however be largely avoided by following these steps to migrate your search engine rankings as quickly as possible.
Getting lost amongst all the statistics provided by your analytics tool is easy. We all like a good pie chart or line graph –especially ones showing how your campaigns are improving website traffic and customer conversion. Identifying the most valuable metrics is key if you wish to draw meaningful conclusions from your statistics, allowing you to evolve your business to fit with your customers’ changing needs and searching behaviour – not to mention impressing the boss! Put those graphs to good use and track the following most valuable metrics…