LinkedIn groups are a great way to meet new contacts and potential leads, and posting questions on a subject in a relevant LinkedIn group is a great way to engage with other group members.
You already have the group in common. If you both share interest in each other’s posts, then it’s likely there is value in you both engaging on a more regular basis. Certain LinkedIn members will stand out from the crowd and, if they look like they could be a good contact or a lead, then you should consider linking-in with each other to keep up-to-date with each other’s posts, both on an individual and company basis.
“Discover people through content, and content through people.” That is how LinkedIn’s Senior Vice President of Product and User Experience Deep Nishar described the social website’s motivation for spending $118 million on SlideShare. This line gets to the heart of the value of social media to businesses.
It’s about how the interaction of people and content makes professionals more productive and successful. (more…)
One of the most important things your sales people can do is to focus on their high value deals. Daily attention to them in the form of calls, emails and monitoring will ensure that any surprises are flagged up early and can be dealt with before they become a target-busting problem. (more…)
In an ideal world you would be able to build brand awareness, increase authority and generate more leads through the power of organic search and social media engagement. Unfortunately, in the crowded milieu of the web, and with millions of Google Number One contenders, these organic activities sometimes don’t suffice. Here’s where social media advertising comes in.
Yes, you’ll need to pay a little extra but think about the benefits: your website gaining better visibility and your message getting straight to your target customer. If you could afford it, we definitely recommend spicing up your marketing activities with a dollop of social media ads… in addition to your daily nuggets of search engine optimisation, social media interaction and blogging, of course.
So what are the best advertising channels on the internet? Today we present a close-up of traditional Google pay-per-click campaigns and LinkedIn ads.
LinkedIn is the largest professional social network online today with over an astounding 100 million registered users! There is no other social networking site where you have a greater chance of being able to interact with an influential decision maker. Follow these five steps to learn how to widen your connections, expand you network and ultimately make the most out of your LinkedIn Profile.
LinkedIn is the largest professional business social network online today with over an astounding 100 million registered users. These users come from all sectors of the industry and range from seasoned CEO’s to fresh and eager University Graduates. These ambitious, influential and often affluent professionals have an average household income of £80,000, and over 50% of them represent some level of senior management.
As hot trends go, social media is top of the thermostat. Initially used to connect with friends, social media has been adopted by businesses to get closer to their consumers. With nearly 600million Facebook profiles, 100 million Twitter accounts and 70 million LinkedIn users, it is hard not to be tempted to join the party. No one likes to go against a popular trend, especially when it seems this is where the customers are at. However, there is a dark side to social media which only becomes apparent once you have embarked on the social media journey…
