Why choose e-learning?
E-learning is catching on. If done right, it can produce great results for users and at the same time lower costs. You can reach students across the world with little or no geographical barriers. You are not restricted to training rooms or classrooms, and you can benefit from instant sharing of documents, audio-visual assets and automated testing.
How can I generate more sales?
This is a question we live and breathe in business on a daily basis – an hourly basis, even!
What we also need to ask is: How can I generate more leads?
Leads are the stuff sales are made of and without a constant and consistent stream of leads we do not have a constant and consistent stream of sales.
How do you track your sales or business development progress and your lead’s engagement with your company and it’s resources while at the same time maintaining and nurturing your business relationship with the decisions-maker at that company?
It’s simple. You can do this using two Hubspot tools
So, as an example, let’s say you have a list of fifty decision-makers in fifty companies that you believe your product or service will be of particular benefit to.
Let’s talk about the pros and cons of different lead generation methods.
First it may be a good idea to remind ourselves why we generate leads in the first place.
That’s obvious, isn’t it?
Well, if we care about our clients, we are looking for businesses and people who will ultimately benefit from what it is we have to offer.
In order for them to be recognised as a ‘lead’ they must first have expressed an interest in what it is we have to offer. (more…)
Each time we begin the process of change with a new software, IT services or MSP client we are faced with the same dilemma: which prospect customers to target and which messages to offer them.
The change process we are starting with them is one of moving their lead generation online.
In most cases our new clients have had ever-diminishing returns from traditional lead generation methods such as direct mail, trade shows, cold calling and even email blasts.
They have usually seen what some of our other technology clients are achieving online (thousands of new visitors every month and a 4% conversion rate to lead) and want to change how they do their marketing to get the same results. (more…)
In today’s multi channel world to reach increasingly connected prospects, a company needs to provide a user journey across channels and platforms that are part of their target audience’s world.
Indeed, marketers are increasingly aware of the need to connect with so-called “consumers of information” through the savvy use of data and targeted engagement strategies. But are they doing it effectively?
The Digiday/Acxiom State of the Industry study found that while most marketers want to understand their customers and engage with them with bespoke experiences “in this era of the empowered consumer”, the majority haven’t yet found the optimal way of tapping into user data effectively.
Finding the answer to this question should be the starting point of any digital marketing effort. In a world where the user demands relevant content and a bespoke web experience, knowing who your prospects and customers are, what they expect and where they spend time online is critical to marketing success.
The online user behaviour has changed for good, making it critical for companies to gain user insights and translate them into web content that is tailored to each stage of the customer journey. (more…)
Are you a software technology company that invests in SEO and PPC in the hope that, once found, your website will convert users directly to a demo of your product?
To do so is an oversimplification of the customer journey. What if a user isn’t ready to sign up for a demo? What then?
This “premature demonstration” user experience approach is likely to only resonate with the less than 5% of visitors that are at any one time ready to take a demo or make a purchase decision. So what about the other 95%? (more…)
If your business offers software technology solutions, it is highly likely that, focused on promoting the product features, your website takes a user directly to a page where they can download a demo or a trial of your product, thus putting an untimely end to the web user journey for 95% of your users. If this situation was to be translated into a dating dialogue, it would be something like this:
- Hi, we have never met before.
- But I would like you to demo my product.
Does this sound familiar? If so, then your online offering must suffer from what we call “premature demonstration disorder”, a condition more common among software technology companies than you may think. (more…)