“What is inbound marketing and how does it work?” This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.
We have, of course, dedicated dozens of blogs to the what, the how and the why of inbound marketing. But as we strongly believe in the adage that an image is worth (at least) a thousand words, we dug up this very handy infographic produced by IMPACT Branding & Design - presented in a clear, compelling way, it encapsulates the inbound process in its entirety. Enjoy! (more…)
Brightfire’s Business Development Director on working with technology companies, the benefits of inbound strategies and the future of digital marketing (more…)
Econsultancy’s Quarterly Digital Intelligence Briefing found that even though companies are generally happy to embrace content marketing, the majority are still learning the ropes. Nearly half of the survey respondents admit they have not quite mastered the art of digital marketing, with only 21% saying they are “excellent” or “good” at it.
What is the reason behind these statistics? Why are you not converting leads to clients when you tweet every day, blog three times a week and regularly update your Facebook Business Page?
According to the report, while some companies have reaped the benefits of a ‘just do it’ attitude to social media engagement, many have held back from it due to the challenges of measuring the effect of social media interaction on brand sentiment.
While it is understandable that CFOs in general would still be reluctant to fork out money on activities that lack tangible value, there are in fact tools that can precisely gauge the impact of company blogs and social media engagement on brand awareness and sentiment.
Want to spread your word to far-flung corners of the Earth while keeping your carbon footprint in check? With global communication and spending increasingly moving online, this is not only possible, but more easily attainable – and did we mention cheaper? – than ever. Read on to learn how to bolster your visibility, brand awareness and sales overseas.
As HubSpot reaches the grand old age of 5 years old it is incredible to look back at how much they have achieved. HubSpot have revolutionised the face of internet marketing, enabling businesses across the world to grow their audience, generate leads automatically and close more sales. Their Inbound Marketing solutions offer a long term formula for successful internet marketing in the digital age. After securing $32million funding in March 2011 from Google Ventures, Sequoia Capital and Salesforce.com, it went on to win nine awards during June alone. It is easy to understand why HubSpot’s customer following grows each day.