Search runner-up Bing almost beat Google to the punch but the knockout effect lasted less than a week. Introducing a beautifully revamped search engine, which takes into account your social graph, and announcing that “search goes social”, Microsoft succeeded in producing a “wow” reaction, with pundits reaching an almost unanimous consensus that the new Bing is revolutionising search.
And it certainly is… in a way. But heavyweight Google responded to the challenge without delay. (more…)
What does the Google Penguin update mean for SEO and how will it affect your search rankings? With the digital hullabaloo surrounding the latest Google algorithm update, we tried to get some clarity by curating the five top stories on the subject in Storify. (more…)
Understanding the keywords that your customers search for is vital to being found online. And knowing what those keywords are allows you to optimise your site so that search engines understand that your site is relevant for those terms, which boosts your chances of ranking higher in the search results.
For many businesses operating at a national, or even international, level this means competing with large numbers of companies seeking website traffic. But what if you don’t operate at an international level? What if you have no desire for your website to get visitors from all over the world, or if you only trade in Newcastle and the north of England? (more…)
An upcoming tectonic change to Google’s search algorithms can have massive repercussions for digital marketing, as the search giant makes a leap towards providing a more relevant search experience.
The update will include the addition of a “semantic search technology” to the existing keyword-search system, which millions of websites rely on to get found and appear on the first page of Google’s search results. The introduction of semantic search could put an end to SEO as we once knew it (and still do, though not for much longer!) (more…)
You are probably well aware that here, at Brightfire, we live and breathe inbound marketing. But why are we so passionate about it? Well, it is what helps us stay ahead of the internet marketing game and generate more leads and customers for a variety of businesses across Europe.
What is inbound marketing?
In case you are not up to speed with inbound marketing, it is based on getting more qualified web traffic to your website from search engines, from valuable content – such as blogs, videos, infographics, white papers, eBooks, webinars – and from social media.
Want to spread your word to far-flung corners of the Earth while keeping your carbon footprint in check? With global communication and spending increasingly moving online, this is not only possible, but more easily attainable – and did we mention cheaper? – than ever. Read on to learn how to bolster your visibility, brand awareness and sales overseas.
Changing a company name can be a massive step in any organisation. A whole host of activities must be meticulously carried out to ensure all stakeholders are happy with this new identity. Something that is often overlooked when changing a company name is the implications for your digital marketing efforts.
Simply changing a website domain name can have a disastrous effect on SEO. This can however be largely avoided by following these steps to migrate your search engine rankings as quickly as possible.