The European business world is crossing a threshold in terms of using marketing tools to reach their audience and Tuesday March 5th 2013 Hubspot crosses that threshold with them.
Brightfire are in Dublin, also, as HubSpot’s keynote speaker, to provide valuable insight into how three of its technology customers Flexiant, Amor Group and Surfray have been successful in growing revenues using a combination of HubSpot’s marketing automation tools and Brightfire’s inbound marketing method which uses marketing automation to analyze and track data produced by inbound marketing tactics.
One of the reasons Brightfire love Hubspot as a marketing tool is that there are always improvements and enhancements being made. Here’s a round-up of some of the most useful.
HubSpot, Brightfire’s strategic partner for supplying inbound marketing services in the UK and beyond, recently announced an upgrade to their set of tools that makes it easy for “mere marketing mortals” like you and me to deliver the type of personalisation that Amazon is known for, while generating better qualified leads into your marketing funnel.
“HubSpot 3 is a fully integrated marketing platform built by HubSpot in 2012. The platform is based on an extensive contact database and enables each channel of marketing to be more agile and personalized to the end recipient,” say HubSpot themselves.
Since the announcement the digital marketing world has been abuzz with chat and opinions about the advances in marketing automation that HubSpot have brought to the market. (more…)
HubSpot’s Inbound 2012 user conference in Boston last week saw the launch of Hubspot 3. There are already reviews of it available from business partners such as Visual Inspiration.
Given HubSpot’s impressive growth figures they might have decided that they did not want to change a winning formula. However, they are on a course to change the face of marketing worldwide forever by helping marketers create marketing that people love. (more…)
How can your business build a sales and marketing machine of the future? The obvious answer is something that we, as Brightfire, have been practising and preaching all along – embracing an integrated inbound marketing strategy, de-siloing marketing and sales and aligning them around common goals. We strongly believe that collaboration within a company is the key to a higher ROI and overall business success.
Brightfire’s Business Development Director on working with technology companies, the benefits of inbound strategies and the future of digital marketing (more…)
Businesses are transforming their marketing efforts to focus more on inbound programmes that allow customers to find them, and as they do so more aggressively, they are acquiring more customers. These are the key findings of the 2012 State of Inbound Marketing report released this week. But which of the HubSpot annual report’s outcomes are most relevant to technology-focused B2B companies? (more…)
You all know how much we love HubSpot here at Brightfire, but in the last six months or so they have introduced the App Marketplace, which has made it an even more valuable inbound marketing tool!
There are now over 50 apps within the market place and this number is growing by the day. We thoroughly recommend that you jump into the App Marketplace (under the community tab) and check them out for yourself. However, if you are too busy generating hundreds of leads, here are my Top 3 apps that you need to start using to grow your business!
To-Do List
Do you keep losing your to-do list that is written on the back of a napkin on the way into work each morning? Well, it is time to get more organised and there is no better place to start than with the To-Do List app. You can download this in seconds and create a personal task list so you can be certain you are creating those all important inbound marketing tasks frequently. There is even an email alert option so you are constantly organised, fulfilling your inbound marketing plan to a tee!
Last week we looked at how HubSpot Enterprise can augment lead nurturing by automating a number of communications driven by each visitor’s unique interaction with a website.
Targeting prospects on the basis of their specific behaviour is a very sophisticated lead nurturing technique but it is not the only enhanced functionality that HubSpot Enterprise has to offer.
A critical next step in the lead generation process is to identify which of the leads in the sales funnel are sales ready. So this week we will take a look at some of the HubSpot Enterprise tools that your sales team can utilise in the process of grading leads.
Why the need to size up a lead?
Sales teams often run the risk of trawling through and calling a host of leads that are – quite honestly – not interested in making a purchase – or at least not yet ready to buy. Calling leads at the top of the sales funnel is very inefficient and a waste of your sales team’s time.
