As a business owner, you want more visitors to come to your site—and ideally, visitors who want to buy. To do that, especially in an inbound marketing way, you need to create remarkable content… valuable content… “I need to forward this to [fill in your co-worker’s name] now” content.
One of the most powerful and effective ways to create content that will attract visitors like a magnet is to partner with influencers in your industry. When done correctly, their clout within your market will both increase your traffic and your own influence in the minds and hearts of the people you want to reach.
And when done using the five simple steps below, everyone involved will benefit: the influencers, your site visitors, and you!
With the launch of Google+ last summer, the integration of all its products into a single dashboard and the very recent acquisition of social media management firm Wildfire, it looks like Google is aiming for social media supremacy. One of the search behemoth’s wild cards in its battle with Facebook is undoubtedly the integration of Google+ with Google search results – which should be enough of a reason for companies not yet active on Google+, to at least consider setting up a business page.
Google+ engagement has been proven to have potential SEO benefits – not surprisingly, Google’s very own social website has the strongest correlation with search rankings . But what is less known is that businesses can effectively harness the platform for lead generation, too. (more…)
Search runner-up Bing almost beat Google to the punch but the knockout effect lasted less than a week. Introducing a beautifully revamped search engine, which takes into account your social graph, and announcing that “search goes social”, Microsoft succeeded in producing a “wow” reaction, with pundits reaching an almost unanimous consensus that the new Bing is revolutionising search.
And it certainly is… in a way. But heavyweight Google responded to the challenge without delay. (more…)
Google attempts to create a ‘Places’ page for every physical business in the UK. These local listings are the modern equivalent of the traditional Yellow Pages advert, with the added bonus that they often appear within the search results for the millions of Google queries made every day, particularly those that contain location modifiers. And, guess what, they come embedded in Google and are completely free. (more…)
An upcoming tectonic change to Google’s search algorithms can have massive repercussions for digital marketing, as the search giant makes a leap towards providing a more relevant search experience.
The update will include the addition of a “semantic search technology” to the existing keyword-search system, which millions of websites rely on to get found and appear on the first page of Google’s search results. The introduction of semantic search could put an end to SEO as we once knew it (and still do, though not for much longer!) (more…)
All the customers I work with understand the value of getting found online. This becomes clear from our very first touch point. A number of them are running PPC advertising campaigns, but unfortunately, they are not generating the level of conversion that they should and could be. Their ads are more often than not pointing directly to their homepage, which means they are not providing clear conversion paths as a result of poor ad and webpage message match.
In order to make your PPC campaigns work harder and generate a positive ROI, you need to develop a range of campaign specific, targeted landing pages. So how can targeted PPC landing pages help? (more…)