‘Big data’, relevancy and personalisation have been all the talk in the digital marketing world over the past year. But while marketers by and large have acknowledged the rising demand for content and services specifically tailored to the individual, the actual implementation has been seen as near impossible, mostly due to the segmentation limitations of existing social websites. This is now starting to change. Guess who is leading the way? (more…)
Skadden, Arps, Slate, Meagher & Flom LLP is a law practice with 23 offices, approximately 1,800 attorneys and more than 40 areas of practice. The Facebook Business Page the company created a mere two months ago has already attracted 874 ‘likes’ (and counting), which goes to show that the popular belief that law firms cannot benefit from a Facebook presence may not be true – at least not in all cases.
The legal company has placed the focus on the personal as a way of building trust – the Facebook Page cover features a collage made up of the individual faces behind the firm. Its Facebook account managers post pictures from various team building activities, links to interviews with/articles about its partners published in reputable media outlets, and news stories related to company achievements.
Even if it doesn’t directly contribute to winning new clients, Skadden, Arps, Slate, Meagher & Flom LLP’s approach to Facebook can certainly be instrumental in increasing the firm’s online reach and building its reputation as a trusted law practice. (more…)
Companies are always looking for new ways to generate leads and increase traffic to their website. These targets are pivotal to reaching the main goal of every company: the highest revenue possible. Why should businesses only use their main website for commerce transactions? A lot are turning to Facebook as a new commerce platform to differentiate themselves from the competition. But will it work? And what do we know about Facebook commerce already? (more…)
In part I of the blog we told you all about Google PPC and LinkedIn ads, and explained why you should look to social media over search when it comes to promoting your brand. In this blog ‘sequel’ we’ll explore the might of Facebook’s Ads, Sponsored Stories and Related Stories.
The power of Facebook ads lies in the fact people don’t have to do anything to find them. Google PPC ads might be good when people put in a long-tail search to find your product. They are high value, low volume so you know that the people who click on them are genuinely interested in your product. Essentially, Facebook ads are long-tail ads without the person having to search for them. You as the marketer effectively do the search for the lead and let them come to you.
You can enter all the required fields about your lead: age group, sex, marital status, location and, most importantly, their likes. Once all this information has been entered, you’re left with a highly targeted and specific campaign that you have maximum control over when it comes to spend.
