Finding new customers is the main crux of B2B commerce. Understandably, B2B organisations are constantly seeking new ways to stand out from the crowd and get noticed. If used correctly, inbound marketing can play a massive part in your engagement model and help your ecommerce business thrive.
5 steps to harnessing inbound marketing for your ecommerce business
The following five steps will get you on the inbound marketing cycle:
The U.S. has enthusiastically embraced Inbound Marketing as in integrated solution to getting found online and generating quality lead-to-customer conversions. This has prompted increased interest across the pond, here in the UK.
Ecommerce sites are generally focused on converting web visitors into sales. However, there is a huge opportunity in capturing the details of those who are ‘non-transacting’.
By capturing site visitors information, you can capitalise on the visitors who are not yet sales ready, move them further down the sales funnel and ultimately increase transaction rates.
There are three critical steps in creating offer drive lead paths and if these are implemented successfully your conversion rate will soar. These are:
1. Call-to-action button
2. Landing page with a form
3. Thanks you page
Keep reading for implementation and design specifics on these three key pieces.