My previous blog focused on marketing automation and social media, particularly on how the two combined are a perfect fit for your digital marketing strategy. This week I will look to cover how marketing automation, combined with a solid e-commerce strategy, can also streamline and improve efficiency for your organisation. (more…)
Companies are always looking for new ways to generate leads and increase traffic to their website. These targets are pivotal to reaching the main goal of every company: the highest revenue possible. Why should businesses only use their main website for commerce transactions? A lot are turning to Facebook as a new commerce platform to differentiate themselves from the competition. But will it work? And what do we know about Facebook commerce already? (more…)
Finding new customers is the main crux of B2B commerce. Understandably, B2B organisations are constantly seeking new ways to stand out from the crowd and get noticed. If used correctly, inbound marketing can play a massive part in your engagement model and help your ecommerce business thrive.
5 steps to harnessing inbound marketing for your ecommerce business
The following five steps will get you on the inbound marketing cycle:
HubSpot’s Director of Product Marketing, Kirsten Knipp, headlined Scottish Enterprise’s latest conference –‘ Winning Through Innovation: Let New Business Find You’- on Friday 17th June in Glasgow.
The event was hugely popular with over 150 attendees and many external viewers watching the conference via live webcast. Get top marketing tips from the event on how to grow your business online by watching the video. (more…)
The U.S. has enthusiastically embraced Inbound Marketing as in integrated solution to getting found online and generating quality lead-to-customer conversions. This has prompted increased interest across the pond, here in the UK.
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Groupon announced yesterday that they have raised a staggering $950 million worth of funding as they bid to take over the world! So how have they become such a major player in only a few years and what does this mean for commerce in 2011. Consumers, whether it be online or off, have always searched for bargains and technology is allowing us all to become barging hunters that would rival my Mother, which is saying something!
Many consumers are now online constantly both at the PC during work or on their mobile phone, allowing everyone to find out about great deals. These deals are increasingly being communicated across the social media sphere, by people being a part of specific mailing lists or through a variety of mobile apps such as voucher cloud, pointing you exactly to where the best deal is to be had.
Groupon is based upon the concept of Group buying. There are now billions of online consumers and they are using their power in numbers and buying items collectively. Companies can advertise a special price to its online community but only honour that price when a specific number of people agree to buy at this price. Taobao, a Chinese group buying site sold 200 Smart cars in under 4 hours for example last year whereas Walmart demanded 5000 ‘likes’ on Facebook before a special deal was activated.
Not only does this create satisfied customers, it allows organisations to shift a specific number of products, products that are often coming to the end of their shelf life or if there is a surplus of that stock.
With the revelation that Groupon are on the path to world domination it is essential that brands respond to new technology and movements such as group buying. They must consider how they can bring their business models and pricing strategies up to date as they may just be opening themselves up to an online community of billions.
