My previous blog focused on marketing automation and social media, particularly on how the two combined are a perfect fit for your digital marketing strategy. This week I will look to cover how marketing automation, combined with a solid e-commerce strategy, can also streamline and improve efficiency for your organisation. (more…)
Finding new customers is the main crux of B2B commerce. Understandably, B2B organisations are constantly seeking new ways to stand out from the crowd and get noticed. If used correctly, inbound marketing can play a massive part in your engagement model and help your ecommerce business thrive.
5 steps to harnessing inbound marketing for your ecommerce business
The following five steps will get you on the inbound marketing cycle:
HubSpot’s Director of Product Marketing, Kirsten Knipp, headlined Scottish Enterprise’s latest conference –‘ Winning Through Innovation: Let New Business Find You’- on Friday 17th June in Glasgow.
The event was hugely popular with over 150 attendees and many external viewers watching the conference via live webcast. Get top marketing tips from the event on how to grow your business online by watching the video. (more…)
The U.S. has enthusiastically embraced Inbound Marketing as in integrated solution to getting found online and generating quality lead-to-customer conversions. This has prompted increased interest across the pond, here in the UK.