There are still business leaders out there who believe in the following methodology
So your website is getting found by applying all the best SEO and Inbound Marketing principles such as writing engaging content that Google loves, optimising web page content , sharing content with your target audience using the appropriate social platforms; all driving potential customers to your website.
So great news, you’re getting more potential clients to your website landing pages but you’re not seeing an increase in leads. Basically they are not converting.
If you engage in blogging, visualisations, or content creation in general, you must by now have seen innumerable examples of the benefits of corporate video. The digital space teems with studies and reports pointing to ever-growing video consumption in the digital space and the corresponding need for businesses to embrace this type of content production. But while the fact video is turning into a staple content type for companies is undisputed, what remains less clear – for businesses, anyway – is which platform corporate videos should be hosted on.
There are two prominent options here: YouTube (as you must have guessed!) on one hand, and bespoke branded TV channels now offered by a rising number of online video platforms, on the other. But which type of platform should B2B companies, traditionally focused on conversion, go for? (more…)
You are evangelical about the benefits that your great technology can offer your customers and you want them to be able to take advantage of it now.
But you feel frustrated by… (more…)
When speaking to marketing directors and business owners, one of the most common questions I am asked is – ‘Is all of this measurable?’ We are living in a world where ROI is at the heart of every business process and marketing is not an exception. (more…)
Marketing automation is useless. A bold statement for one of the most talked about topics within the marketing world, I am sure you will agree, but it is true; marketing automation is useless unless you have a host of leads already. There is no doubt it is an absolute God send if you are in a position where you have hundreds of leads that are ready to be nurtured. But what if you are just starting out?
Start with content marketing
You need to start by building up a database of leads and in order to achieve this, you need to be found by your personas in the place they ask most questions, online! By creating valuable content, blogging regularly and utilising social media channels you will begin to attract the right people to your site. (more…)
You are amassing a loyal audience of Twitter followers, Facebook fans and an ever increasing stream of website and blog visits, but are simply not converting online leads into new customers.
What more can be done when you blog, engage in social media and regularly create new content for your audience?
Pushing inbound leads further down the sales funnel is a common challenge for many businesses today as they endeavour to work out how to improve the return on investment (ROI) from online channels.
Ask yourself the following:
If you’ve answered at least one of these questions with a “no”, then you’ve identified a potential weak link. Read on to find out how you can make conversion really work for your business.
Getting lost amongst all the statistics provided by your analytics tool is easy. We all like a good pie chart or line graph –especially ones showing how your campaigns are improving website traffic and customer conversion. Identifying the most valuable metrics is key if you wish to draw meaningful conclusions from your statistics, allowing you to evolve your business to fit with your customers’ changing needs and searching behaviour – not to mention impressing the boss! Put those graphs to good use and track the following most valuable metrics…
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As hot trends go, social media is top of the thermostat. Initially used to connect with friends, social media has been adopted by businesses to get closer to their consumers. With nearly 600million Facebook profiles, 100 million Twitter accounts and 70 million LinkedIn users, it is hard not to be tempted to join the party. No one likes to go against a popular trend, especially when it seems this is where the customers are at. However, there is a dark side to social media which only becomes apparent once you have embarked on the social media journey…
In one of our previous blog post we discussed the importance of SEO, Social Media and Blogging strategies to attract people to your website and ensure that your business is being found online. While this is extremely important, business owner’s want to know; Are our online campaigns generating new profitable customers?
So how do you convert leads into paying customers?
Lead Nurturing
Step 1 is to set up lead nurturing programmes. Visitors initially convert to leads on your website by providing their details by filling out a form to receive content they perceive as valuable. For example, a white paper, access to video content, or to register for a webinar.
When the form is submitted your sales team will be able to see exactly what kind of information they are interested in. Providing additional information to these leads within a week of their initial conversion increases final sales conversion rates.
You can then send them specific information that you know they are interested in via automated emails using Hubspot’s lead generation software tools. This will move your suspect further down the sales funnel, and keeps your business at the forefront of their mind, while providing additional valuable data for your sales team.
