Ecommerce sites are generally focused on converting web visitors into sales. However, there is a huge opportunity in capturing the details of those who are ‘non-transacting’.
By capturing site visitors information, you can capitalise on the visitors who are not yet sales ready, move them further down the sales funnel and ultimately increase transaction rates.
There are three critical steps in creating offer drive lead paths and if these are implemented successfully your conversion rate will soar. These are:
1. Call-to-action button
2. Landing page with a form
3. Thanks you page
Keep reading for implementation and design specifics on these three key pieces.