So your website is getting found by applying all the best SEO and Inbound Marketing principles such as writing engaging content that Google loves, optimising web page content , sharing content with your target audience using the appropriate social platforms; all driving potential customers to your website.
So great news, you’re getting more potential clients to your website landing pages but you’re not seeing an increase in leads. Basically they are not converting.
I recently came across an interesting piece published on the Hawkeye blog. According to the author, it has been proven that it takes at least 5 touches “just to begin making an impression in your targeted audience; hence less than 5% of all B2B leads generated are sales ready”.
The point of the piece was that if you get the content just right for the people that you have researched and understood, then they will engage with it. However, that does not mean that they are ready to buy anything from you.
So how do you identify the sales-ready 5% among all those who are consuming your content? (more…)
You are evangelical about the benefits that your great technology can offer your customers and you want them to be able to take advantage of it now.
But you feel frustrated by… (more…)
Every B2B technology business wants to be on the crest of the digital wave but with so many players in this highly competitive arena, this could be more challenging than you think. A proven way to ensure your marketing efforts are yielding positive returns and translating into sales is to embrace closed-loop marketing.
Tech company employees are traditionally adept at number crunching and data analysis and so, they are among the most natural adopters of this approach, which closes the loop between audience data, marketing processes and sales. This type of intelligence marketing relies on analysing audience data feeding into campaigns and tracking the performance thereof, with the view to improving the overall performance and sales numbers.
You are amassing a loyal audience of Twitter followers, Facebook fans and an ever increasing stream of website and blog visits, but are simply not converting online leads into new customers.
What more can be done when you blog, engage in social media and regularly create new content for your audience?
Pushing inbound leads further down the sales funnel is a common challenge for many businesses today as they endeavour to work out how to improve the return on investment (ROI) from online channels.
Ask yourself the following:
If you’ve answered at least one of these questions with a “no”, then you’ve identified a potential weak link. Read on to find out how you can make conversion really work for your business.
As HubSpot reaches the grand old age of 5 years old it is incredible to look back at how much they have achieved. HubSpot have revolutionised the face of internet marketing, enabling businesses across the world to grow their audience, generate leads automatically and close more sales. Their Inbound Marketing solutions offer a long term formula for successful internet marketing in the digital age. After securing $32million funding in March 2011 from Google Ventures, Sequoia Capital and Salesforce.com, it went on to win nine awards during June alone. It is easy to understand why HubSpot’s customer following grows each day.