CEOs are busy people. Where would they find time to blog?
You may already know there are serious business benefits to blogging, but may not have given much thought yet as to how to get started.
If you’re interested, here’s a great example of a blogging CEO:
George Colony is CEO at Forrester the global research and advisory firm. Forrester are thought leaders in technology, IT, marketing and strategy, and George still has a bit of time to blog.
So, why does the company head of a worldwide company of thought leaders bother with blogging?
Here are some benefits to being a blogging CEO:
If you haven’t started blogging to support your business, what are you waiting for? Nearly everyone’s doing it, and there are good reasons why.
The number of blog readers in the US was reckoned to have reached 122.6 million in 2011, and that figure represented 53.5% of internet users, according to eMarketer. These stats indicate that there’s a huge market out there waiting for your blogs. (more…)
HubSpot’s Director of Product Marketing, Kirsten Knipp, headlined Scottish Enterprise’s latest conference –‘ Winning Through Innovation: Let New Business Find You’- on Friday 17th June in Glasgow.
The event was hugely popular with over 150 attendees and many external viewers watching the conference via live webcast. Get top marketing tips from the event on how to grow your business online by watching the video. (more…)
Have you run your website through the HubSpot Website Grader recently? If your score was a little lame, don’t stress – there is a sure fire way to get your Website and score cranking! Start a blog!
Create Remarkable Content
A blog will transform your web presence as it allows you to provide your audience with new, thought provoking and well… remarkable content! It will allow you to create more pages that will be indexed by search engines, and as you may well know every page on your website provides you with an opportunity to rank in Google! This means potentially being found by more of your prospects which is always a good thing! An added bonus of creating new posts frequently is that the Website Grader specifically assesses how many indexed pages you have, so not only will you be found more easily by your prospects, your website grade will rocket too!