At the very start of the year I thought that it might be interesting to look at the home pages of some of the world’s biggest technology companies and try to pull out the big themes that they are addressing at the beginning of 2013.
More specifically I looked at the central panel (above the fold which is the prime real estate to get your message across). This was frequently a scrolling panel with 3 or 4 messages and so I have picked the one which I think best reflects a common theme across the panels. (more…)
In today’s multi channel world to reach increasingly connected prospects, a company needs to provide a user journey across channels and platforms that are part of their target audience’s world.
Indeed, marketers are increasingly aware of the need to connect with so-called “consumers of information” through the savvy use of data and targeted engagement strategies. But are they doing it effectively?
The Digiday/Acxiom State of the Industry study found that while most marketers want to understand their customers and engage with them with bespoke experiences “in this era of the empowered consumer”, the majority haven’t yet found the optimal way of tapping into user data effectively.
Did you know that that 40% of web visitors never return to a website after a bad browsing experience? Businesses by and large have come to understand the value of creating compelling content for attracting and retaining web visitors. But it is also important to ensure that a website is designed in a way that it offers a compelling user journey.
You surely don’t want your visitors to head to the exit door of your web real estate as soon as they have entered, right? (more…)
2012 will be the year when new technologies such as marketing automation will go from cool to critical and CMOs will become data analytics geeks, according to a recent survey conducted by one of the leading market research companies.
In B2B Marketing Trends and Predictions for 2012, a report aimed at marketing leadership professionals, Forrester predicts that, as the volume of data continues to explode, marketing directors will come to realise the importance of data analytics in their efforts to get insight into the needs of their prospects and clients, and turn that intelligence into business insights. (more…)
When speaking to marketing directors and business owners, one of the most common questions I am asked is – ‘Is all of this measurable?’ We are living in a world where ROI is at the heart of every business process and marketing is not an exception. (more…)