As HubSpot’s January blogging challenge drew to a close, we’ve been revisiting our understanding of blogging here at Brightfire, and its importance in driving success for our clients.
Our own Niall Kennedy put together an excellent in-depth piece on the matter just a few short weeks ago, which you can read here.
Niall provides some great stats to show the clear benefits of blogging, but getting started is often the sticking point for many people. And where better to look for guidance than one of the wisest little guys in the Galaxy?
Content marketing is mostly associated with forward thinking digital or technology companies, in various online spaces. However, with the rapid change of pace in global marketing, more and more types of companies are looking to content marketing techniques to reach people, not the least of which are Venture Capital firms.
In a recent Forbes article by Kevin Cain (Director of Content Strategy at OpenView Venture Partners), he listed what he sees as the four reasons why Venture Capital Firms should be doing content marketing.
The Hubspot email boffins have been hard at work in recent weeks improving their email tool with three key feature upgrades that I feel will improve the usability of the Hubspot email tool.
Evoking the emotions of customers has long been used a key tactic for many B2C brands when trying to get build customer loyalty and ultimately, increase sales.
It’s assumed that because the purchase is usually a personal one, there must be some reason over and above the logical and pragmatic that consumers might choose you over and above your competitors.
Conjuring an emotional attachment in a customer is one of the most powerful ways marketers can hook in potential customers.
So, it’s Friday afternoon and I’ve just received yet another of those software announcements.
So as not to cause any disruption or offence no names will be mentioned, but seriously what makes tech companies still think putting “we are pleased to announce” in the subject box is going to drive people to open their email?
If you’re reading this you’re probably not of those people who does this, but I do wonder why anyone would think a buyer cares about a company email that’s “pleased to announce” something?
By now you will probably have read a fair few articles and blogs about the importance of blogging.
Blogging is important to help build a position in your market as an expert and also as a positioning tool. It can bring personality to your brand and help your audience to understand your views and opinions on issues that they care about.
Blogs well optimised with keywords and phrases that your target audience are searching for also ensure that your content can be found by search engines (and, importantly, your target audience).
We have noted below nine compelling reasons you can tackle right now to ramp up your blogging activities, below.
Attention spans being what they are, it’s little wonder that the most popular online content tends to be in bitesize chunks.
Easily consumable content is the order of the day for most online publishers, but deciding on the best way to gate that content, or provide opportunities for potential customers to opt into more content can be tricky.
Hubspot’s integration with Wistia could be just the ticket to combine engaging content with email capturing techniques.
If you’re a seasoned salesman, your job has no doubt morphed and changed over the years, as customers have become more knowledgeable and increasingly closer to the product.
The days where the salesman was the gatekeeper to all knowledge, and wielded this power with expert adroitness when turning a prospect into a customer are gone.
Today the gates are open, and customers will march right past you on their decision making journey if you don’t adapt and approach them in a way that matters in the modern world.
If you haven’t clicked play yet, go ahead, I’ll wait. It’ll be 4 minutes and 25 seconds of your life you’ll be glad you spent the way you did. It’s a little fuzzy, but I’m sure you’ll enjoy it nonetheless.