Brightfire Blog
Make Your Website an Inbound Marketing production line…
by Rob McLeod on Mar.10, 2010, under Branding, Consulting, Interactive, Technology
Anyone engaged in sales and marketing activity will have made many cold calls in their time. But for us at Brightfire the number of cold calls we make and expenditure on mass media marketing have reduced dramatically in the past, yet sales have increased and business is much more interesting. Couldn’t you find a better use of your time and money? Think of how your life day-to-day sales routine could change if you were calling only prospects who you know actually want to buy from you. At Brightfire we know that many firms still – despite all the media noise and hype out there – have not realised it’s a digital world and the old rules have been thrown out the window.
So how would you optimise the online presence of your business to drive inbound enquiry for new customers and not have to cold call again or buy expensive mass media? Here are a number of strategic considerations to drive traffic to your ecommerce website, enquiries to your email inbox and make your phone start ringing: (continue reading…)
Britons are the biggest spenders online
by Rob McLeod on Feb.01, 2010, under Consulting, Interactive, Technology
News from the Independent today:
Britons are the biggest online spenders in Europe, making nearly a third of all internet purchases across the continent during 2009, a report showed today.
Consumers in the UK collectively spent an estimated £38 billion online last year, accounting for 30 per cent of total European internet sales, according to price comparison site Kelkoo.
Despite the recession, online sales grew by 12 per cent in the UK during (continue reading…)
6 in 10 Marketers Spending More on Content Marketing in 2010
by Rob McLeod on Feb.01, 2010, under Consulting
For the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. The January, 2010 findings came from a survey of 259 marketing professionals (continue reading…)
The shotgun marriage of sales and marketing
by Rob McLeod on Feb.01, 2010, under Branding, Consulting
An interesting commentary from Paul Greenberg in CRM:
Marketing is the art and science of getting the attention of a prospective customer and keeping it until she buys something; sales is the art and science of getting that customer to make the purchase. While the disciplines remain distinct, the two need to work as a coherent team to accomplish the objectives of a 21st-century organization. That means they need a unified vision, and their efforts need to be coordinated as if driven by the same (continue reading…)
Letteronomics: What will the economic recovery look like? L? V? or W?
by Rob McLeod on Jan.26, 2010, under Consulting
What are likely to be the big business issues of the newyear?
So-called Letternomics, or what sort of shape economic recovery will the world experience; V, W or L, and in particular will Asia remain a big engine of growth?
Will economic recovery come with jobs, and is there much risk of a surge in inflation?
Also, bankers – is there any chance that financial sector employees will restore their reputations?
As the decade turns, we also discuss the big business developments of the last ten years, and try a bit of longer-term crystal ball-gazing, as we explore what might be the big business stories over the decade to come.
Jonathan Frewin talks to Lionel Barber, editor of the Financial Times, and Daniel Franklin, editor of The Economist’s World in 2010 magazine.
[First broadcast on BBC World Business News]
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- Make Your Website an Inbound Marketing production line…
- Britons are the biggest spenders online
- 6 in 10 Marketers Spending More on Content Marketing in 2010
- The shotgun marriage of sales and marketing
- Letteronomics: What will the economic recovery look like? L? V? or W?
- 80 ways to use twitter in your business
- SE axes Graduates for Growth
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- Scotland is a technological world leader but lags behind in marketing its products
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