Direct mail, cold calling, newspaper and magazine one-pagers, TV and radio commercials, leaflets and flyers, or in other words, what we call ‘traditional marketing’… These techniques were incredibly useful when it came to advertising your product. Launching a new aftershave? Simply open the cheque book and start spending!
I was struck by the recent news of the acquisition by SDL of Marketing Analytics and Social Media software company Alterian for £67m. SDL is an international information management company which started life in the localisation market providing content translation software. It then expanded its business with the acquisition of Web Content management software provider Tridion. Now it has added marketing analytics and social media to its portfolio.
Is your technology company going to market? Have you got a great new product or service that you truly believe will take the business world by storm? Not sure how to start because there has been no route to market for products/services like yours? Read on…
Every B2B technology business wants to be on the crest of the digital wave but with so many players in this highly competitive arena, this could be more challenging than you think. A proven way to ensure your marketing efforts are yielding positive returns and translating into sales is to embrace closed-loop marketing.
There are a number of questions that your CEO an CFO will often ask you as a marketing director. Sometimes these questions are really simple but in your heart of hearts, have you really got the facts to back up your poker-faced answer?
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