LinkedIn groups are a great way to meet new contacts and potential leads, and posting questions on a subject in a relevant LinkedIn group is a great way to engage with other group members.
You already have the group in common. If you both share interest in each other’s posts, then it’s likely there is value in you both engaging on a more regular basis. Certain LinkedIn members will stand out from the crowd and, if they look like they could be a good contact or a lead, then you should consider linking-in with each other to keep up-to-date with each other’s posts, both on an individual and company basis.
As a start-up technology company on a fast-growth track, you are in a fortunate position, when it comes to using the internet to develop your business. Unlike other less fortunate sectors, your audience can be found online. They are also tech-savvy and ‘live’ digitally in online groups and social media. This means you are at a great advantage when it comes to using inbound marketing tools, like blogging or social media, to educate your market, demonstrate your thought leadership, and firmly pave the way for your prospects to come to you when they have a problem you can solve.
If you don’t already know, blogging is a great practice to make a habit from, as it works for you by increasing indexable pages on your website which is excellent for your Search Engine Optimisation, as contextual content is more visible to search engines. Did you know 75% of all people who search online never actually make it past the first page of Google? (more…)
There’s nothing new under the sun?
There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.
This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+. (more…)
Creating the perfect blog post especially when blogging as a beginner, is typically at the back of people’s minds and deciding what to write about takes precedence.
Although ultimately the content rules king, once your audience begins to read there are a number of steps you can take to enhance their experience.
Just months ago the Law Society of Scotland published its social media guidelines for the legal profession. As we wrote at the time, the document missed the opportunity to outline the advantages for the legal sector if firms align their use of social media to their business objectives. Now new evidence has emerged pointing to law practices’ reluctant adoption of social media. (more…)
With its Panda and Penguin algorithm updates and its Google+ integration, Google has been sending clear signals that it looks to provide a search experience that focuses on human beings. Recent reports and studies indicate that the ranking shift is moving from traditional SEO techniques such as keyword-stuffing to more “humanist” values that show a website’s influence.
Enter social media sharing, organic link-building and the relatively new yet almighty Rel=”author” tag! (more…)
It’s been a year of tectonic shocks and ripples affecting SEO so when SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah took to the virtual stage earlier this week to announce the results of the 2012 SEO Industry Study, many marketers must have been holding their breath.
The webcast, State of SEO and Internet Marketing, was so popular it got trending on Twitter under the hashtag #StateofSEO. Brightfire was lucky to attend the webinar so here are our key takeaways from it. (more…)
