Essentially, inbound marketing is about setting and achieving your online lead generation goals and tracking this through to revenue.
A valuable component of inbound marketing is you can assess all investment and see exactly what it produces. It allows for 100% transparent reporting which means you can scale what is working for you and similarly change what could work better.
How do you track your sales or business development progress and your lead’s engagement with your company and it’s resources while at the same time maintaining and nurturing your business relationship with the decisions-maker at that company?
It’s simple. You can do this using two Hubspot tools
So, as an example, let’s say you have a list of fifty decision-makers in fifty companies that you believe your product or service will be of particular benefit to.
One of the reasons Brightfire love Hubspot as a marketing tool is that there are always improvements and enhancements being made. Here’s a round-up of some of the most useful.
At this week’s UK Inbound Marketing Conference I ran a breakout session on lead nurturing. In preparation I had researched and composed a bunch of slides on how to use sophisticated tools and techniques to pull prospects down the marketing funnel and generate marketing qualified leads.
Just before the session started I realised that time was too short to work through the material and so I decided to spend a good portion of the session asking the group of about 70 content marketers about their concerns related to lead nurturing.
It was impossible in 30 minutes to discuss all these concerns and tap into the collective wisdom and experience in the room which meant that the session provided more questions than answers.
However, a number of things occurred to me when reviewing what they said which I wanted to share in this blog and which might have made for a better session agenda (isn’t hindsight great!).
This time last year marketing pundits were looking into the “crystal ball”, trying to discover trends that were likely to take the marketing world by storm in the year to come. Personalisation and context were then hailed as businesses’ most promising opportunity to reach and engage multiscreen users. But has this prediction materialised?
HubSpot, Brightfire’s strategic partner for supplying inbound marketing services in the UK and beyond, recently announced an upgrade to their set of tools that makes it easy for “mere marketing mortals” like you and me to deliver the type of personalisation that Amazon is known for, while generating better qualified leads into your marketing funnel.
“HubSpot 3 is a fully integrated marketing platform built by HubSpot in 2012. The platform is based on an extensive contact database and enables each channel of marketing to be more agile and personalized to the end recipient,” say HubSpot themselves.
Since the announcement the digital marketing world has been abuzz with chat and opinions about the advances in marketing automation that HubSpot have brought to the market. (more…)
HubSpot’s Inbound 2012 user conference in Boston last week saw the launch of Hubspot 3. There are already reviews of it available from business partners such as Visual Inspiration.
Given HubSpot’s impressive growth figures they might have decided that they did not want to change a winning formula. However, they are on a course to change the face of marketing worldwide forever by helping marketers create marketing that people love. (more…)
How can your business build a sales and marketing machine of the future? The obvious answer is something that we, as Brightfire, have been practising and preaching all along – embracing an integrated inbound marketing strategy, de-siloing marketing and sales and aligning them around common goals. We strongly believe that collaboration within a company is the key to a higher ROI and overall business success.
Businesses are transforming their marketing efforts to focus more on inbound programmes that allow customers to find them, and as they do so more aggressively, they are acquiring more customers. These are the key findings of the 2012 State of Inbound Marketing report released this week. But which of the HubSpot annual report’s outcomes are most relevant to technology-focused B2B companies? (more…)