Brightfire

News from the Independent today:

Britons are the biggest online spenders in Europe, making nearly a third of all internet purchases across the continent during 2009, a report showed today.

Consumers in the UK collectively spent an estimated £38 billion online last year, accounting for 30 per cent of total European internet sales, according to price comparison site Kelkoo.

Despite the recession, online sales grew by 12 per cent in the UK during (continue reading…)

For the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. The January, 2010 findings came from a survey of 259 marketing professionals (continue reading…)

An interesting commentary from Paul Greenberg in CRM:

Marketing is the art and science of getting the attention of a prospective customer and keeping it until she buys something; sales is the art and science of getting that customer to make the purchase. While the disciplines remain distinct, the two need to work as a coherent team to accomplish the objectives of a 21st-century organization. That means they need a unified vision, and their efforts need to be coordinated as if driven by the same (continue reading…)