Since its launch about a year ago, Google+ has amassed a user base of 170 million, which makes it the fastest growing social network. But can Google’s social media contender rival Facebook, which is on its way to hitting the 1 billion user mark? And should businesses bother?
It’s a well-known fact in the social media marketing world that Facebook works better in B2C than in B2B. But now it looks like companies should start taking Google+ seriously, especially if they are in the B2B technology sector, according to this infographic by Pardot. Citing a comparative study of the two social networks conducted by MarketingProfs, Molly Hoffmeister concludes that they tend to attract a completely different crowd, with Google+ appealing to a more niche, tech-savvy audience.
This fact, coupled with the integration of Google+ pages with Google search results, should be enough of a reason for B2B tech companies to consider adding Google+ to their online marketing arsenal.
Check out this infographic highlighting the specifics of each of the two social networks, and how these could be utilised for businesses’ marketing strategies.
- Google+ vs. Facebook: A Guide to Your Brand Page Strategy – An infographic by the team at Pardot Marketing Automation