How can your business build a sales and marketing machine of the future? The obvious answer is something that we, as Brightfire, have been practising and preaching all along – embracing an integrated inbound marketing strategy, de-siloing marketing and sales and aligning them around common goals. We strongly believe that collaboration within a company is the key to a higher ROI and overall business success.
We were, therefore, delighted to come across this infographic by HubSpot and Salesforce who have joined hands to educate social enterprises about the best way to create a more closely aligned marketing and sales process. According to HubSpot and Salesforce, there are four critical components you need in place in order to build a well-oiled and effective marketing and sales machine that will deliver results:
- Practising inbound marketing
- Creating customer profiles
- Building better employee collaboration
- Driving social ROI.
Click the image above to learn more about establishing an effective sales and marketing methodology.