“What is inbound marketing and how does it work?” This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.
We have, of course, dedicated dozens of blogs to the what, the how and the why of inbound marketing. But as we strongly believe in the adage that an image is worth (at least) a thousand words, we dug up this very handy infographic produced by IMPACT Branding & Design - presented in a clear, compelling way, it encapsulates the inbound process in its entirety. Enjoy!