The U.S. has enthusiastically embraced Inbound Marketing as in integrated solution to getting found online and generating quality lead-to-customer conversions. This has prompted increased interest across the pond, here in the UK.
HubSpot’s Director of Product Marketing, Kirsten Knipp, is headlining a number of industry events in the UK. As part of Kirsten’s visit, Brightfire are hosting a Social Networking Event at the Radisson Blu, Glasgow, on the 17th June 2011 at 5.30-7.00pm. This will give you a unique opportunity to meet with Kirsten and mingle with HubSpot partners, customers and marketing experts. The Inbound Marketing era has arrived.
It is proving more difficult to reach potential customers through traditional marketing means such as advertising and cold calling. This coupled with the emergence of the internet and ecommerce has changed the way that audiences search and buy products and services. The marketing industry’s key innovation, Online Inbound Marketing, is attracting increased attention from small and medium sized companies who are looking for a cost effective method of generating leads and sales online. HubSpot, which is the second fastest growing SaaS company in history, innovated the Inbound Marketing concept after discovering applying an integrated process to your online strategy increased leads and customer conversion rates.
The difference…..
Inbound Marketing focuses on getting found online by your target audience. This involves implementing an integrated approach to online marketing activities including social media, search-engine optimisation, videos, blogging and content resources which have generally been delivered by different suppliers and not wholly integrated as part of targeted campaigns. Inbound Marketing lets you integrate all aspects of your online marketing activity under a single delivery platform and uses actionable CTAs, Landing pages and CRM integration to achieve closed loop marketing which ensures your leads are ready to buy.
Inbound Works – You can;
• Increase unique monthly visitors by 60%
• Increase leads by 4.2x
• Decrease lead generation costs by 60.2%
Brightfire’s Social Networking Event
This is an ideal opportunity to gain invaluable insight from Kirsten Knipp on how Inbound Marketing will grow your business, increase leads and boost your customer conversion.
As if this event wasn’t attractive enough…
Kirsten will be giving a short talk on Inbound Marketing and how to take your online marketing to a completely new level.
• Speak with Kirsten ‘one to one’ on how Inbound Marketing is changing online marketing
• Get tips & advice from HubSpot users and partners on generating more leads for less cost
• Meet the Brightfire Inbound Marketing team
If you would like to join us at our Brightfire Social Networking Event, please complete the online form or contact us via email or call 0141 229 1515, to confirm your place.
If you want to learn more about Inbound Marketing register to win a FREE copy of HubSpot’s ‘Inbound Marketing: Get Found Using Google, Social Media and Blogs’. Register to our FREE competition below.
Image Source: jameskm03
Tags: E-Commerce, ecommerce, Get Found, HubSpot, Inbound Marketing, Internet Marketing, Lead Generation, Online Marketing
