It is true, the more quality content you create, the more interesting you become to your audience, and the more your content is contextual the more you become interesting to Google, and together this is a greater opportunity for you to build your audience and do more business.
Sounds really simple when you say it! Doesn’t it?
The problem, sorry “challenge”, is TIME. Arg! Time.
So how long does it take to write a short blog talking about something important your audience may be interested in like content marketing, for example?
Everyone is going crazy for content marketing. Content has been hailed as king and many marketers are flocking to lay their gifts at the foot of this majestic phenomenon with a daily or weekly blog.
So, it’s late afternoon and I’ve just received yet another of those software announcements.
So as not to cause any disruption or offence no names will be mentioned, but seriously what makes tech companies still think putting “we are pleased to announce” in the subject box is going to drive people to open their email?
If you’re reading this you’re probably not of those people who does this, but I do wonder why anyone would think a buyer cares about a company email that’s “pleased to announce” something?
Generating good quality marketing qualified leads for a software company is a relentless and challenging task for any marketer.
Good contextual content goes a long way to attracting the right audience – great contextual content goes even further, of course!
Here are 3 reasons your software company should consider content marketing:
As HubSpot’s January blogging challenge drew to a close, we’ve been revisiting our understanding of blogging here at Brightfire, and its importance in driving success for our clients.
Our own Niall Kennedy put together an excellent in-depth piece on the matter just a few short weeks ago, which you can read here.
Niall provides some great stats to show the clear benefits of blogging, but getting started is often the sticking point for many people. And where better to look for guidance than one of the wisest little guys in the Galaxy?
Content marketing is mostly associated with forward thinking digital or technology companies, in various online spaces. However, with the rapid change of pace in global marketing, more and more types of companies are looking to content marketing techniques to reach people, not the least of which are Venture Capital firms.
In a recent Forbes article by Kevin Cain (Director of Content Strategy at OpenView Venture Partners), he listed what he sees as the four reasons why Venture Capital Firms should be doing content marketing.
The Hubspot email boffins have been hard at work in recent weeks improving their email tool with three key feature upgrades that I feel will improve the usability of the Hubspot email tool.