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Brightfire Blog

Social Media leads the way in Content Marketing…

by Rob McLeod on Mar.16, 2010, under Branding, Consulting, Interactive, Technology

Content marketing is a new and emerging marketing strategy that is quickly becoming a major consideration to be included in a companies online marketing toolkit as the traditional methods of marketing become less efficient and so more costly.

The web allows companies and brands to showcase their expertise and (continue reading…)

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Social Media Success – Case Study :: Ford…

by Rob McLeod on Mar.16, 2010, under Branding, Consulting, Interactive

Since 2008 Ford has put in place a Social Media strategy including multiple Social Media channels.

They claim their “Jewel in the Crown” is the Ford Fiesta Movement that involved selecting 100 socially vibrant individuals who were provided with the European version of the Ford Fiesta 18 months prior to it being manufactured and released in the USA. These socially media aware fanatics were encouraged to share their experience with the Ford Fiesta over the 6 months on their Blogs, Twitter, Facebook, Flickr and YouTube channels.

What were the strategies that Ford implemented to create viral awareness without one dollar of traditional marketing spend? (continue reading…)

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Make Your Website an Inbound Marketing production line…

by Rob McLeod on Mar.10, 2010, under Branding, Consulting, Interactive, Technology

Anyone engaged in sales and marketing activity will have made many cold calls in their time. But for us at Brightfire the number of cold calls we make and expenditure on mass media marketing have reduced dramatically in the past,  yet sales have increased and business is much more interesting. Couldn’t you find a better use of your time and money?  Think of how your life day-to-day sales routine could change if you were calling only prospects who you know actually want to buy from you. At Brightfire we know that many firms still – despite all the media noise and hype out there – have not realised it’s a digital world and the old rules have been thrown out the window.

So how would you optimise the online presence of your business  to drive inbound enquiry for new customers and not have to cold call again or buy expensive mass media? Here are a number of strategic considerations to drive traffic to your ecommerce  website, enquiries to your email inbox and make your phone start ringing: (continue reading…)

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Britons are the biggest spenders online

by Rob McLeod on Feb.01, 2010, under Consulting, Interactive, Technology

News from the Independent today:

Britons are the biggest online spenders in Europe, making nearly a third of all internet purchases across the continent during 2009, a report showed today.

Consumers in the UK collectively spent an estimated £38 billion online last year, accounting for 30 per cent of total European internet sales, according to price comparison site Kelkoo.

Despite the recession, online sales grew by 12 per cent in the UK during (continue reading…)

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6 in 10 Marketers Spending More on Content Marketing in 2010

by Rob McLeod on Feb.01, 2010, under Consulting

For the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. The January, 2010 findings came from a survey of 259 marketing professionals (continue reading…)

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