Brightfire

Anyone engaged in sales and marketing activity will have made many cold calls in their time. But for us at Brightfire the number of cold calls we make and expenditure on mass media marketing have reduced dramatically in the past,  yet sales have increased and business is much more interesting. Couldn’t you find a better use of your time and money?  Think of how your life day-to-day sales routine could change if you were calling only prospects who you know actually want to buy from you. At Brightfire we know that many firms still – despite all the media noise and hype out there – have not realised it’s a digital world and the old rules have been thrown out the window.

So how would you optimise the online presence of your business  to drive inbound enquiry for new customers and not have to cold call again or buy expensive mass media? Here are a number of strategic considerations to drive traffic to your ecommerce  website, enquiries to your email inbox and make your phone start ringing: (continue reading…)