How to Create Interesting and Valuable Blogs

by Lynne Murray on 16th January 2015

You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide you with instant results, can be daunting. This can mean falling behind on what is an essential task –

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5 Tools B2B Marketers Should Be Using in 2015

by Jamie Cook on 14th January 2015

Keeping up-to-date with the latest marketing tools and best practices can be exhausting. For some marketers this can feel like an almost impossible task! Choosing the right tools can take your b2b tech marketing to a different level. Being able to scale, automate and speed-up many activities is key, but there are so many tools

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5 Personal Branding Tips for Tech CEO’s

by Matthew Marley on 18th December 2014

Companies and organisations aren’t alone when it comes to the need for a trusted brand. Personal branding, especially for CEO’s and the C Suite has become increasingly important as buyers increasingly search online to find the right supplilers and partners. Similar to a business brand, personal branding involves you creating your own personal image, a

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Top 5 UK Tech Companies to Watch In 2015

by Matthew Marley on 9th December 2014

The UK tech scene has exploded over the past few years as companies break ground with many of their US and European counterparts. Companies such as Just Eat, Zoopla, Skyscanner and the Google-acquired Deep Mind have all seen great success. This highly developed cluster of tech companies has led to many incubators, hatcheries, and accelerators

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Four Steps to Digital Transformation

by Richard Taylor on 4th December 2014

Digital transformation is a huge challenge for established traditional organisations. The very bedrock that they have built their successful businesses on is crumbling and the tried and tested processes that they have relied on for decades are no longer fit for purpose. Add to the above the pace of change that this is happening and

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Google Adding “Mobile Friendly Tags” to Search Results

by Matthew Marley on 1st December 2014

Last week (Tuesday (18 November) Google announced that they will be adding “Mobile Friendly” tags to the search results. This update will allow users to easily identify sites that are optimised for mobiles devices. Including smartphones and tablets. In the same post, Google also state that they are “experimenting with using the mobile-friendly criteria as

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How Does Colour Affect Conversion?

by Jamie Cook on 26th November 2014

Subtle language cues and the structure of landing pages can play a huge part in boosting conversion rates. Every inch of landing page copy should be optimised to give the visitor the right information in the right way, and ultimately convert them to a lead. A recent post from Lead Pages is indicative of how

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The Relationship Between Rapid Revenue Growth and Investment

by Johnny Mone on 25th November 2014

The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK.   It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and  product development, and operates in sectors including software, internet, telecoms and biotech’. 

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